jack white releases flexi-disc via 1000 helium balloons.

yesterday jack white and his third man records released the first ever flexi-disc attached to 1000 biodegradable blue helium balloons with custom instructional postcards for when they are found. the odds are that about 10% of these discs will ever reach the ground and into a persons hand, making these discs a sought after collector’s item. third man has also put together a website that if you happen to be a very lucky person you enter in information about where the disc was found and a photo of yourself with it. so far, two people have received the discs within tennessee and alabama. below check out the third man announcement video about the disc.

also keep your eye to the sky for a big blue balloon!

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